Sifas Catalog

An editorial system for an exclusive sale.

Designed for Du Coup d'Vent, a curator of private sales, this 30-page catalog presented Sifas' outdoor furniture collection during a time-limited event. The challenge was to balance the codes of a promotional catalog with the brand's premium positioning.

I built the art direction around two principles: editorial restraint and material warmth. Maison Neue brings clean, contemporary structure to the typography, while a palette of soft beige and deep grey grounds the system in subtle elegance.

The layout was conceived as a flexible system, designed to scale across 30 pages and adapt to every product configuration. All product photography was retouched in-house to ensure print-ready quality.