Dondog

Dress your dog. Steal the show.

Dondog (from "to don", to dress, and "dog", our four-legged best friend) is a fashion brand for dogs, conceived as a concept store and pop-up experience. The identity mixes style, comfort and a touch of playfulness.

The system is built around a signature character: a bouncing dog mark whose wordmark visually rebounds with it. From there, the universe extends through a pattern of five additional dog illustrations, each a personality of its own.

A vivid orange and blue palette gives the identity its energy: pop, fun, unmistakably canine. The brand world unfolds across packaging, tote bags, garment tags, stickers, labels, business cards, and apparel integration.

Credit: Clara Gamard & Jade M'Binky