McDonald’s x Ligue 1

During my internship at DDB, I had the opportunity to work on visual assets for the McDonald's x Ligue 1 collaboration in France.

The project focused on the creation of colorful sticker visuals designed for in-store communication, especially on self-order kiosks, and later adapted for social media content.

Working from an existing creative direction and brief developed internally by the agency, my role was to translate concepts and ideas into final visual executions. I designed the sticker compositions, illustrations and graphic adaptations shown in this project, while collaborating closely with the art direction team at DDB.

This experience allowed me to work within the framework of a large-scale national campaign, balancing strong brand guidelines with playful and impactful visuals.