Roger Capron Gallery

Brand Identity / 2026

A branding system born from constraint.

The brief was art. No photography. Rounded geometry. Handwritten type paired with a slab serif. From those rules, we chose Roger Capron, whose ceramic universe felt like the natural translation of the brief into form.

The system plays with the counter-forms of Capron's mosaics, turning his flat silhouettes into a visual language of its own. Shapes become marks. Marks become a system.

The two-color palette grounds the identity in his craft: a terracotta echoing his clay, a complementary natural green referencing his recurring tones. Both are declined in lighter shades, giving the system room to breathe across formats.