Wilson
Motion / 2026
This motion design project was created during a four-day workshop centered around sports branding and animated visual storytelling.
I chose Wilson as the foundation for the project and developed a textured, illustrative visual universe inspired by the energy of tennis. The artistic direction combines grain effects, and a color palette dominated by deep blues contrasted with vibrant orange accents.
The final animation is built through multiple short sequences featuring symbolic elements of the sport and the brand universe: tennis rackets, dynamic movements, trophy imagery and graphic details inspired by Wilson’s visual identity.
Through this project, I explored rhythm, composition and transitions in motion design while creating a cohesive animated atmosphere across all scenes.